Last October, mango producers in Andalucia (Spain) met and discussed abandoning cultivation due to the low prices imposed by distribution … More
Tag: Business
Ends and Means. How To Do Marketing Without Being Rude
Kant taught that people are ends in themselves and never means. Although I am convinced that individual consciousness is influenced … More
How effective is marketing in the agricultural sector?
I am often asked this question: does a farm need to do marketing? Or, does a wholesaler selling fruit and … More
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