Communications & Agribusiness


That branch of agribusiness that implies the production and trade of fresh products, has for several years implemented the use of software especially for accounting and administrative procedures. Many companies have their own website but too many of them are limited to a static site, do not produce enough content, and do not include features … Read more

Ends and Means. How To Do Marketing Without Being Rude

ends and means

Kant taught that people are ends in themselves and never means. Although I am convinced that individual consciousness is influenced by social conditions and not the other way around, I can’t help but be disgusted by the way many people intend and do marketing. Aside from the real scams like “How to get rich in … Read more

Ammonium Nitrate vs Ammonium Sulfate

ammonium fertilizer

The following article is part of a conference on the effects of Ammonium Nitrates and Sulfates. The topic is somewhat technical, I must recognize, however, having been called to offer my experience in the agricultural field, I think it is important to bring to the attention, in this case of the farmers, these subjects. It’s … Read more

How effective is marketing in the agricultural sector?


I am often asked this question: does a farm need to do marketing? Or, does a wholesaler selling fruit and vegetables need to promote their products through marketing? I have been dealing with agro-economics and data analysis for the agricultural sector for a long time. Later on, both my university studies and career goals, led … Read more

To GMO or not to GMO, is this a question?


My Viewpoint My Perspective I do not pretend to be an expert on Biotech or its applied sciences nor do I necessarily endorse biotech. This paper is written from my experience’s being involved in seed and seed production. GMO stands for Genetically Modified Organism. In the mid-80s a company LSL Technologies started to offer tomatoes … Read more